MHW has been re-engaged by Hull-based care organisation HICA Group to undertake a broad media relations campaign.

HICA Group, a ‘not for profit’ organisation that specialises in care and support for older people and people with learning disabilities, operates 17 care homes, two retirement villages and homecare services across Humberside, Yorkshire, Lincolnshire and Lancashire.

HICA, which employs a 1,500-strong workforce, is undergoing a significant period of growth and change and wants to communicate this to different stakeholders

MHW owner and director Wayne Halton said: “We are delighted to be working again with HICA Group. We were first introduced to the organisation more than six years ago when we were engaged to help promote an improvement programme across their care homes. This was successful and our involvement came to a natural conclusion.

“On the basis of our past work, it was a huge compliment to reconnect with the company and be asked to help with the current communication requirements.”

The focus of this work will again be securing positive regional media relations, with related opportunities in more general and specialist media areas. Content development activities will be expanded across a wide range of specialist titles, news and media platforms.

MHW already works with Northumberland-based homecare organisation, Helping Hands Community Care.