This specialist manufacturer of subsea equipment for the oil and gas sector embarked upon a turnaround strategy in 2019. The company, which had secured equity investment, was on an aggressive expansion programme. An earlier diversification strategy under a different management had largely failed. The core business remained within the oil and gas sector and this new focus needed to be communicated to external audiences.
In an ongoing programme of activity MHW has used specialist media to reach customers and key audiences to educate the market about the new focus of the business, its capabilities and strengths. The repositioning also involved the design and build of a new website.
MHW has secured extensive media coverage for Express Engineering in national and international technical titles. A mixture of news and product stories, along with thought leadership articles is steadily repositioning the company in its key markets.