Situation

The IHMA is an international trade body made up of more than 90 of the world’s leading producers and converters of holograms for banknote security, anti-counterfeiting, brand protection, packaging, graphics and other commercial applications. The organisation, which fosters cooperation among its members to maintain the highest professional, security and quality standards, also hosts the annual Excellence in Holography Awards, which recognise industry success and achievement.

Our task

MHW PR has worked for the IHMA for over 15 years to highlight and support the work of the organisation and its members through media relations while simultaneously highlighting how holography for global authentication, ID and brand packaging applications continues to evolve and innovate.

Results

Authoritative and extensive feature, case study-based and by-lined editorial coverage has been secured in international press including key titles such as Keesing’s Journal of Document Security, Counterfeiting Confidential, Africa Security, Packaging Week and European Pharmaceutical Manufacturer. The campaign is ongoing, playing a pivotal role in positioning the IHMA as the foremost international authority and a go-to source for editors and journalists seeking insightful comment, analysis and thought leadership.