Situation

As the Newcastle based architecture firm was due to celebrate its 10th anniversary Pod embarked on a business development drive. The firm turned to MHW to help raise its profile and highlight the depth of expertise and range of projects within its portfolio of work. At the time the firm was best known for its work with national and mid-size housebuilders.

Our Task

The main approach to achieving objectives was story generation and a campaign of regional and national specialist media relations showing the wide range of projects that Pod undertakes – from bridge designs, walled garden housing developments, master-planning to bespoke individualised buildings.

Results

Extensive media coverage was secured in regional business media along with articles in key trade titles like Architect’s Journal. Coverage highlighted a wide range of different projects and generated new business leads.