Situation
Lowes Financial Management is a leading financial adviser and wealth management firm based in North East England, with clients around the UK. The award-winning firm, which celebrated its 50th anniversary in 2021, is currently engaged in a significant growth strategy that involves opening new offices and recruiting more senior advisers. As well as covering general financial planning issues, Lowes is a recognised national authority on structured retail products. Operating from a HQ in Newcastle upon Tyne, Lowes has a dedicated team that conducts analysis and manages the Lowes ‘Preferred’ list and structured product websites.
Our task
MHW PR has worked with Lowes since early 2020, helping build the reputation of Lowes through both regional and national specialist business and financial media. Regionally, it’s important for Lowes to be recognised for providing a range of financial support from inheritance tax planning, investment management, pensions, tax mitigation, long term care and other general financial planning. Where possible our role is to secure national media coverage to highlight the unique understanding that Lowes and its dedicated team of analysts have around structured retail products.
Results
In an ongoing media relations campaign, MHW continues to secure extensive media coverage both regionally and in specialist national financial media. We regularly secure comment pieces on financial planning issues in national media. Coverage includes a quarterly column in Investment Week and regular stories in Money Marketing, FT Adviser, Private Equity Wire, and Professional Adviser to name a few.